Guaraná Antártica

Guaraná Antarctica is a brand experience designed to connect a global beverage icon with gaming and digital culture.

Landing Page

Product Design

Services

Landing Page & Product Design

Web3 / Landing Page

Client

Lumx

Project Overview

Guaraná Antarctica is one of the most iconic beverage brands in Brazil, known for its strong identity and cultural presence.

This project involved designing a landing page for a collaboration with Reign of Titans, a mobile strategy and card game, with the goal of introducing web3-related concepts through a familiar and engaging brand experience.

Creative Direction

DESIGN

• Brand Consistency: Recreating Guaraná Antarctica’s visual language to maintain immediate recognition and trust.
• Cross-Brand Integration: Blending game elements with physical products to create a cohesive collaboration.
• Playful Interaction: Positioning characters interacting with cans and bottles to enhance engagement.
• Visual Contrast: Introducing subtle blue tones and lightning elements to represent the game’s identity.

Execution Approach

The design was built to closely follow the visual structure and style of Guaraná Antarctica’s official website, ensuring familiarity and alignment with the brand.

Game elements were carefully integrated into the layout, with characters interacting directly with product visuals to create a sense of connection between both universes.

The color palette remained faithful to the original brand, while selective use of additional elements (such as lightning effects) helped introduce the game’s identity without disrupting visual harmony.

From Concept to Execution

The concept focused on making the collaboration feel natural and intuitive, allowing users to understand both the brand and the game without friction.

Instead of creating a completely new visual language, the approach prioritized familiarity, using Guaraná’s established identity as the foundation and gradually introducing elements from the game.

Creative Challenges

PROCESS

One of the main challenges was balancing two distinct visual identities while maintaining clarity and consistency.

It required carefully integrating game elements into a strong and recognizable brand without creating visual conflict.

Additionally, working with a well-established brand demanded precision, ensuring that every detail respected its visual standards while still allowing room for creative adaptation.

The Final Result

The final result delivers a cohesive and engaging landing page that successfully merges the identity of Guaraná Antarctica with the universe of Reign of Titans.

By combining familiarity with new visual elements, the project creates an experience that feels both intuitive and visually dynamic.

Visual Outcome

CONCLUSION

The outcome is a well-balanced and immersive experience that strengthens the connection between brand and audience.

By integrating product visuals, characters, and interactive elements, the project enhances engagement while maintaining a clear and recognizable identity.