YEAR
2023
Grêmio Fan Pass
Grêmio Fan Pass is a web3 platform designed to bring digital ownership and exclusive experiences to football fans.
Landing Page
Product Design
Services
Landing Page & Product Design
Category
Web3 / Landing Page
Client
Lumx
Project Overview
Grêmio Fan Pass is a web3-based platform designed to introduce football fans to digital ownership through the $IMORTAL token.
The project focused on creating a landing page that connects traditional football culture with modern digital experiences, making blockchain concepts more accessible and engaging for both new and long-time supporters.
Creative Direction
DESIGN
• Collectible Experience: Drawing inspiration from sticker albums, tickets, and physical memorabilia to create familiarity.
• Club Identity: Using Grêmio’s color palette to reinforce recognition and emotional connection.
• Modern Minimalism: Balancing rich textures with clean layouts to maintain clarity and impact.
• Subtle Depth: Incorporating soft glass-like elements to add dimension without overwhelming the interface.
Execution Approach
The design was built around the idea of merging nostalgia with modern digital interaction.
Paper textures, sticker-inspired visuals, and collectible elements were combined with structured layouts to create a sense of familiarity while guiding the user through a new type of experience.
A carefully controlled blue palette (supported by black and white) ensured visual consistency with the club’s identity, while subtle interface effects added depth and refinement across the page.
From Concept to Execution
The concept centered on making web3 feel approachable by connecting it to something already familiar, football culture and collectibles.
Instead of presenting the platform as a purely technical product, the direction focused on creating an experience that feels intuitive, engaging, and emotionally connected to the fans.
Creative Challenges
PROCESS
One of the main challenges was balancing familiarity with innovation, ensuring that the experience felt accessible without losing its modern and digital nature.
It required translating complex concepts such as tokens and digital ownership into a visual language that feels simple and engaging.
Additionally, working with an established and recognizable brand demanded careful attention to consistency, ensuring that every element aligned with the club’s identity while still introducing something new.
The Final Result
The final result delivers a visually engaging and intuitive landing page that successfully bridges traditional football culture with web3 technology.
By combining nostalgic elements with modern design principles, the project creates a compelling and accessible entry point into digital ownership.
Visual Outcome
CONCLUSION
The outcome is a cohesive and immersive experience that enhances user engagement while reinforcing the identity of both the club and the platform.
By merging collectible culture with digital interaction, the project creates a unique and memorable experience for fans.
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